To reinforce its commitment to the Nordic Region and tennis as a sport, BNP Paribas has become the title sponsor of the ATP250 tournament BNP Paribas Nordic Open (former Stockholm Open).
The tournament which starts today in the Royal Tennis Hall in Stockholm, is the oldest indoor ATP tournament in the world. Nordic Open aims to be the world’s most sustainable tennis tournament, and any profit is automatically put directly back into different youth projects.

Since the first edition in 1969, BNP Paribas Nordic Open, former Stockholm Open, has offered unforgettable tennis moments. Well-known names such as Roger Federer, Björn Borg, John McEnroe and not least three-time-time Stockholm Open Champion and Tournament Director, Thomas Enqvist, are some of many tennis stars who have played the tournament.

This year’s edition has a strong line up of players. Reigning champion and world number five Holger Rune is there to defend his title. In addition to this, Stan Wawrinka, Matteo Berrettini, Emil Ruusuvuori, and Gael Monfils are some of the starts who will be standing on the center court in Stockholm this week.

Since the first edition in 1969, BNP Paribas Nordic Open, former Stockholm Open, has offered unforgettable tennis moments. Well-known names such as Roger Federer, Björn Borg, John McEnroe and not least three-time-time Stockholm Open Champion and Tournament Director, Thomas Enqvist, are some of many tennis stars who have played the tournament.

This year’s edition has a strong line up of players. Reigning champion and world number five Holger Rune is there to defend his title. In addition to this, Stan Wawrinka, Matteo Berrettini, Emil Ruusuvuori, and Gael Monfils are some of the starts who will be standing on the center court in Stockholm this week.

”Tennis is a part of our DNA. It’s an honor and incredibly exciting to have the opportunity to continue build on the success of the tournament.  The Royal Tennis Hall has a unique atmosphere and our aim is to share it with an even wider international audience.”

Eirik Winter, CEO of BNP Paribas Group Nordic region

This year, BNP Paribas celebrates 50 years of loyalty to tennis, driven by the conviction that tennis can rally people together, even off-court, and have a positive impact especially among young people.

Today the group is a partner to several international tournaments. The list includes the Roland-Garros French Open, three Masters 1000 (BNP Paribas Open, Rolex Monte-Carlo Masters, Internazionale BNL d’Italia), one ATP 500 (Queen’s Championship), four ATP 250 (BNP Paribas Nordic Open, Open 13 Provence, Lyon Open Parc, Moselle Open) and two WTA 250 (BNP Paribas Poland Open, TEB BNP Paribas Istanbul Open).

“This year, we are immensely proud to be celebrating 50 years of engagement and loyalty to tennis With the exceptional sponsors of our commitment programs, we share the conviction that tennis is even greater when it is responsible, collective and centered on youth. This is the principle that has guided our actions over the past 50 years, and we will continue our move with the same energy in the years to come.”

Vincent-Baptiste Closon, Head of Partnerships, Events & Sponsoring at the BNP Paribas Group

BNP Paribas solidarity initiative Every Point Counts which has been created to support diversity and inclusion in sports, will of course also be present at the tournament. BNP Paribas will donate an amount 10 SEK for every point won on all match courts during the tournament to Game Pep Match.

Game Pep Match is a collaboration between BNP Paribas Nordic Open and Generation Pep, with the aim of promoting play and physical activity for children and youth through the use of the classic tennis wall. The tennis wall will be available throughout Stockholm. On the painted tennis walls, children and youth can play together or individually. Rackets and balls will be provided through local community centers, associations, schools, and recreational facilities, depending on the areas.

The BNP Paribas Sustainable Future Forum Global Livestream show was broadcast live on Wednesday 18 October 2022. The event gathered insights and perspectives from over 160 sustainability experts based in 16 countries across the globe, and saw over 1800 registered delegates tune in across the three time zones.

Views from our speakers – including corporate and institutional clients, policymakers, startups, academia and our own BNP Paribas experts – covered a number of critical transition themes, including:

  • Net zero transition levers, including technology, energy efficiency solutions, regulation and the public sector, and leadership,
  • CleanTech solutions and the role of the start-up ecosystem in driving innovation,
  • Biodiversity and nature-based solutions, in the context of the upcoming COP15.

We are delighted to have the full programme available on-demand here for you;

After two years pause following the pandemic, politicians and decision makers once again gathered in Almedalen for conversations about the challenges and opportunities facing Sweden. BNP Paribas contributed to the conversation as a partner to Dagens Industri’s mingle and by hosting a Garden Talk with three trought leaders –Tina Fordham, Etienne de Gonneville and Gunilla von Platen.

Eirik Winter, CEO BNP Paribas Group Nordic region commented-

“Almedalen Week is an important place for dialogue, exchange and meetings that help to develop our society. In addition to this, collaboration between the public and private sector is more important than ever. A big thank you to Tina Fordham, Etienne de Gonneville and Gunilla von Platen for joining us and sharing your perspectives.”

About our speakers

Tina Fordham, geopolitical strategist and advisor, known for her expertise in Russia-Ukraine, China-US/EU relations, the future of globalization, and the “S” in ESG. Tina has over 20 years’ experience advising boards about the implications of macro political and socio-economic developments, frequently featuring on BBC, CNN, Bloomberg TV and FT.


Etienne de Gonneville, French Ambassador to Sweden, former Senior Advisor to the President of France, Emanuel Macron. He has been involved in issues around cybersecurity, military intelligence and foreign affairs.


Gunilla von Platen, Entrepreneur and Investor. With investments in Transcom Worldwide, Einride, Yepstr, Roaring and some 10 other companies. Gunilla has also built a substantial real estate company in Sweden, and is a director of a number of boards. She is also the first woman ever to host the international TV-show, The Apprentice, Swedish version.


On the 18th of May, BNP Paribas had the pleasure of hosting the exclusive preview of Vårsalongen – 100 years at Liljevalchs, and the unveiling and inauguration of a the new iconic addition to the square outside of Liljevalchs+ – the statue Ute, Flicka by Charlotte Gyllenhammar.

Vårsalongen (The Spring Salon) is – in principle – the country’s oldest uninterrupted exhibition format, dating back more than 100 years. Since its inception in 1921, it has become a beloved and stubborn tradition that has grown over time into a veritable folk festival. The 100th anniversary exhibition shows a selection of the Salon’s rich history and brings together some 200 artists who have made their debut or have recently participated in the Salon.

The twelve halls of Liljevalchs offered a delightful spectacle with everything from the masters of the past, Sigrid Hjertén, Einar Jolin and Sven X-et Erixson, to some of today’s most popular artists such as Lars Lerin and Lena Cronqvist. Of course, with the same breadth and openness of artistic expression that has come to characterise the brilliance of the Spring Fair – painting, sculpture, video, photography and drawing, printmaking, design, craft and installation.

Installationsvy Vårsalongen 100år. Photo Mattias Lindbäck

Eirik Winter, CEO BNP Paribas Group Nordic region commented-

“Delighted to so see so many friends, clients and collaboration partners at Liljevalchs for our preview of the amazing anniversary exhibition Vårsalongen – 100 years, and the unveiling and inauguration of the new iconic addition to the square outside of Liljevalchs+ – the statue Ute, Flicka by Charlotte Gyllenhammar. A big thank you to Liljevalchs and Mårten Castenfors, Louise Fogelstrom, and thank you to Charlotte Gyllenhammar and Kulturborgarråd Jonas Naddebo for joining us on this special day. “

BNP Paribas has been supporting art and culture worldwide for more than 30 years as a way of stimulating creativity and growth. In 2022, BNP Paribas became a proud collaboration partner to Liljevalchs in Stockholm.